In 2025, something more than bourbon was born in Cumberland County, Kentucky. It was a tribute. A story. A legacy poured into glass. Turby’s Cherrywood Bourbon made its official debut—and with it came a powerful blend of tradition, family, and smooth, unforgettable flavor.
This bourbon isn’t just about taste. It’s about honoring a father’s quiet craftsmanship and bringing his vision to life with a modern touch.
The Man Behind the Name: Jeremiah “Turby” Turbyville
Jeremiah “Turby” Turbyville wasn’t a distillery owner or a public figure in the bourbon world. He was an engineer by trade and a passionate hobbyist, quietly aging spirits with Cherrywood long before it became trendy.
For decades, he crafted bourbon not for profit, but for the love of it—sharing his smooth Cherrywood-aged spirits with friends and family. His legacy wasn’t built on business, but on quality, simplicity, and a deep respect for the craft.
A Son’s Tribute: Joe Turbyville’s Mission
After his father passed away, Joe Turbyville knew he had to do something meaningful with the legacy his father left behind. He had a mission: to take his dad’s quiet brilliance and share it with the world.
Joe partnered with Southern Kentucky Distillery, aiming to recreate and elevate his father’s original recipe. Not just as a business venture—but as a tribute. A way to honor the man who never tried to commercialize his product, yet left behind a spirit loved by everyone who tried it.
“This was really about honoring my dad,” Joe shared. “He was a good man. Humble. Honest. He would’ve never done this himself—but I know he’d be proud.”
Crafting the Cherrywood Bourbon: Tradition Meets Innovation
The result of this heartfelt mission is Turby’s Cherrywood Bourbon, a small-batch release that combines Tennessee ingenuity with Kentucky bourbon excellence.
What sets it apart?
Cherrywood aging – a unique technique passed down from Turby himself
Two strengths – a smooth 90-proof and a bold cask-strength version
Handcrafted quality – from distillation to aging, every step is carefully curated
It’s a rare blend of tradition and innovation—one that captures the essence of both past and present.
More Than a Drink: A Sip of History
Turby’s Cherrywood Bourbon isn’t just another entry into the bourbon market. It’s a piece of history. A family’s tribute. A nod to the past, with an eye on the future.
Every bottle tells a story—from the hills of East Tennessee where Turby first aged his spirits, to the Kentucky oak barrels where the bourbon now matures. It’s a journey that connects generations, uniting craftsmanship with heart.
Joe hopes this bourbon becomes more than just a tribute to his father. He hopes it becomes something he can pass down to his own children—just like his father passed it to him.
Cherrywood Bourbon: Legacy in a Glass
Turby’s Cherrywood Bourbon is proof that legacy doesn’t have to be loud. It just has to be real. It’s smooth, rich, and rooted in something deeper than just flavor.
Whether you drink it neat, on the rocks, or in a cocktail—know that every sip carries the story of a humble man, a devoted son, and a tradition reborn.
